Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website. By accessing and using this site, you agree to the terms of this policy. We may update this policy periodically, and we recommend that you review this page regularly to stay informed about how we protect your information.

1. Information We Collect

We collect information automatically when you visit our site. This information includes, but is not limited to:

  • Browsing data, including pages visited, time spent on each page, and navigation sequence
  • Technical device information, such as browser type, operating system, screen resolution, and preferred language
  • IP address and approximate geographic location information
  • Referrer (the source site that directed you to our site)
  • Interactions with site elements, such as clicks, scrolling, and mouse movements

This information is collected through third-party analytics tools, including Google Analytics and Microsoft Clarity, which use cookies and similar technologies to track and analyze visitor behavior.

2. How We Use Your Information

We use the collected information exclusively for the following purposes:

  • Improving user experience: We analyze browsing patterns to understand how visitors interact with our site and optimize content, layout, and functionality
  • Performance analysis: We evaluate the effectiveness of our pages and content to identify areas for improvement and optimization opportunities
  • Audience understanding: We better understand who visits our site, their preferences and needs, to develop more relevant and useful content
  • Security and fraud prevention: We monitor suspicious activities or anomalous patterns that may indicate misuse of the site

We do not sell, rent, trade, or share your personal information with third parties for marketing or advertising purposes. We do not use your information to create detailed user profiles or for behavioral targeting beyond what is necessary to improve our site.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information about your browsing. Cookies are small text files stored on your device when you visit a website. They allow the site to recognize your browser and capture and remember certain information.

We use the following types of cookies:

  • Essential cookies: Necessary for the basic operation of the site
  • Analytics cookies: Used to collect information about how visitors use the site, enabling continuous improvements
  • Functionality cookies: Allow the site to remember your preferences and provide enhanced features

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some site features may not function properly. Instructions for managing cookies vary by browser and can be found in your browser's privacy settings.

4. Third-Party Analytics Tools

We use the following third-party analytics tools to collect and process information about site usage:

  • Google Analytics: A web analytics service provided by Google that helps us understand how visitors interact with our site. Google Analytics uses cookies to collect information about your visit, including viewed pages, time spent, and traffic source. This information is processed by Google in accordance with its own Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
  • Microsoft Clarity: A behavioral analytics tool that allows us to see how visitors interact with our site through heatmaps and anonymized session recordings. Microsoft Clarity collects information on clicks, mouse movements, and scrolling, but does not collect personally identifiable information. Recordings are anonymized and do not capture sensitive data like passwords or credit card information.

These third-party tools have their own privacy policies and data collection practices. We recommend that you review the privacy policies of Google and Microsoft to understand how they process your information.

5. Information Sharing

We do not share, sell, or rent your personal information to third parties, except in the following limited circumstances:

  • Service providers: We may share information with trusted service providers who assist us in operating the site and analyzing data, such as hosting providers and analytics tools. These providers are contractually obligated to maintain the confidentiality of the information and use it only for the specified purposes
  • Contact form: When you send a message through our contact form, the data provided (such as name, email, and message) may be processed by a form routing service provider (Web3Forms) so that we can receive your request by email and respond accordingly
  • Legal requirements: We may disclose information if required by law, court order, legal process, or government request, or to protect our rights, property, or safety, or those of our users
  • With your consent: We may share information with your explicit consent or when you request such sharing

6. Data Security

We implement appropriate technical, administrative, and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Use of encryption protocols (HTTPS) to transmit data securely
  • Implementation of access controls to limit who can access personal information
  • Regular monitoring of systems to detect and respond to potential security vulnerabilities
  • Staff training on proper data protection practices

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. You acknowledge and accept that you transmit information at your own risk.

7. Data Retention

We keep your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When the information is no longer needed, we will securely delete it from our systems or anonymize it so it can no longer be associated with you.

The third-party analytics tools we use may have their own data retention periods, as described in their respective privacy policies.

8. Your Rights Under LGPD

In accordance with the General Data Protection Law (Law No. 13.709/2018 - LGPD), you have the following rights regarding your personal information:

  • Confirmation and access: Right to confirm the existence of data processing and access your personal data
  • Correction: Right to request the correction of incomplete, inaccurate, or outdated data
  • Anonymization, blocking, or deletion: Right to request the anonymization, blocking, or deletion of unnecessary or excessive data
  • Portability: Right to request the portability of your data to another service or product provider
  • Deletion: Right to request the deletion of personal data processed with your consent
  • Information on sharing: Right to obtain information about public and private entities with which we share data
  • Revocation of consent: Right to revoke your consent at any time
  • Review of automated decisions: Right to request a review of decisions made solely based on automated processing of personal data

To exercise any of these rights, please contact us at contact@axiumanalytics.com. We will respond to your request within a reasonable timeframe and in accordance with applicable legal requirements.

9. Links to Third-Party Sites

Our site may contain links to third-party sites that are not operated by us. We have no control over the content, privacy policies, or practices of third-party sites and assume no responsibility for them. We recommend that you review the privacy policies of any third-party site you visit.

10. Children's Privacy

Our site is not directed at individuals under 18 years of age. We do not intentionally collect personal information from minors. If we become aware that we have collected personal information from a minor without the consent of parents or guardians, we will take steps to delete that information from our systems.

11. International Data Transfer

Some of the analytics tools we use, such as Google Analytics and Microsoft Clarity, may process your information on servers located outside Brazil. By using our site, you consent to the transfer of your information to these servers. These companies are subject to their own privacy policies and may be subject to data protection laws different from Brazilian laws.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you through a notice on our site or by other appropriate means. We recommend that you review this page regularly to stay informed about how we protect your information.

Continued use of our site after the publication of changes to this policy constitutes your acceptance of the changes. If you do not agree with the changes, we recommend that you stop using our site.

13. Contact and Questions

If you have questions, concerns, or requests related to this Privacy Policy or the processing of your personal information, please contact us through the following channels:

We are committed to responding to your requests in a timely manner and in accordance with applicable legal requirements. If you are not satisfied with our response, you have the right to lodge a complaint with the National Data Protection Authority (ANPD).